Innovation precedes Strategy and as a precursor it must be allowed to stretch out beyond any defined box to start with and later confide in a agreed space. A lot of times organisations limit their thinking, scope at the beginning hence missing on truly disruptive and exponential ideas.
Having a winning Strategy is a critical ingredient to long-term success. Setting out goals and how to achieve them is one side of the equation and not only defining what to do, but also what not to do along the way.
Having access to Product Visionaries to look at key trends from outside the specific industry (adjacent and converging areas) and then having teams that are truly transdisciplinary (with across industries experience and working across multiple disciplines) is an ideal practice in driving innovation once a long-term strategy has been agreed upon.
Anuraj has a wealth of experience working across a multitude of the largest organisations in tech. Both in an advisory or a consulting role, he can assist businesses with the following:
InnoMan covers a wide range of elements from Discipline/Culture/Frameworks to setting up Innovation Lab/Idea-Boxes/Co-creation Environment through to Curating and Nurture relevant ecosystems.
It is about optimising Collaboration, deploying Empathetic Design Thinking with the setup of a global Transdisciplinary team to work on a 3 Horizon – Incremental to Radical Innovation roadmap development.
Value creation from mind to market (m2m) & ideas/insights to impact (i2i) from tinkering and experimentation to rapid prototyping.
Building USP (Unique Selling Points) & ESP (Emotional Selling Points) – emotional connect and end-user benefits/delight with Holistic solution development with focus on Total User and Product Experience (TUPE)
This involves: “GLocal” Market Landscape / Segmentation / Competitive Analysis, Scaling up in emerging markets (evangelising an Australia-Asia Innovation Corridor) with Go-to-Market Strategy, New Business Development and Partnership / Collaboration Strategy with key stakeholders.
Bespoke consulting with integral connect to key stakeholders to bring rapid and profound impact to the organisation’s innovation outlook, bottom-line and brand equity.
Tap the global network for custom collaboration and co-creation for taking ideas and insights to deep impact.
Anuraj is always happy to talk over a coffee or organise a zoom meeting.
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